Referec Digital Audit

Comprehensive digital audit and 12-week implementation roadmap for Referec's go-to-market launch.

Overview

We conducted a comprehensive digital audit for Referec, assessing their current digital presence, competitive landscape, and go-to-market readiness. The audit informed a detailed 12-week implementation plan covering website development, outbound systems, LinkedIn strategy, and data infrastructure.

Key Findings

The audit identified critical gaps in Referec’s digital foundation, including website structure, content strategy, and automated outreach systems. We mapped these against competitor benchmarks to prioritize the highest-impact improvements.

Implementation Roadmap

A 12-week phased approach was designed covering:

  1. Website Development - Plan, design, MVP build, and launch across weeks 1-5
  2. Outbound & Email - Automated prospecting and email sequence setup
  3. LinkedIn & Content - Thought leadership posting and engagement strategy
  4. Data & Analytics - CRM integration, lead tracking, and intent scoring
  5. Measurement & Review - KPI dashboards and monthly performance reviews

Communication Protocol

Primary contacts: Dom McGlynn and Georgiana Nedelcu for all strategy decisions, project status, and escalations. Response time within 24 hours for all communications.